Marketing for a device that is particularly designed to be used in service providing areas such as he medical field need a comprehensive and intense layout of strategies, without a proper marketing plan even high quality and branded medical devices are bound to fail in creating a market value.
Developing a niche and hiring people
Before laying out a marketing plan you need to understand your niche type there are many medical devices, equipment and machines in the market and you have to understand in which category your product lies. Having done that figure out your customer base i.e. the people or clinics or hospital who are going to buy your product if you have the proper knowledge of your niche you are halfway done already.
The second thing would be to create a vital market plan based on your available resources, man power and money of course. You don’t want to start advertising on televisions; newspapers etc. and waste your money without generating proper results. If possible get a marketing head or a marketing team, medical device marketing is too complicated and having an expert on your side will not only help you save money but also give you better results with your sales. You don’t need to hire too many people and put half of your marketing budget into this itself, just a small team of 3-4 people including yourself can do wonders.
Carrying out a marketing plan
Before bluntly putting advertisements with a mindset of throwing money for a month, strategize and build a long term marketing plan at least something that will last for 3-4 months, include step by step and alternate marketing strategies.
Like divide your medical device marketing plan into a few categories, offline marketing, door to door marketing or online marketing. Pick the one you are most confident with and get to work, check your sales results after 10-15 days if you see growth put an extend to this and start working on the second strategy at the same time, if you see no growth than stop it and move on to the second one. This method has proved to be very good in most of the cases as it helps you save a lot of money and generate better results.
We hope that you now have a better idea about how to apply proper marketing plans for your device, all the best.