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In House Vs Outsourced Affiliate Program Management

March 17, 2018 7:00 am by: Category: Marketing Comments Off on In House Vs Outsourced Affiliate Program Management A+ / A-

In the recent years affiliate marketing has become a widely used strategy across large and small scale organizations. Now the question arises what exactly does this strategy imply? Described as a revenue sharing marketing model that allows merchants to network with affiliates for generating revenue through online sales of their products. Upon every successful sale by the affiliate they receive a part of the revenue as incentive. Sounds to good to be true but for the affiliate marketing system to be successful it is important to have a proper planning and strategy. Also aligning with proper affiliates is quintessential to generate quality outcome. Hence many companies today are increasingly looking for third party service providers to do the job. In comparison to handling it in house outsourced affiliate program management has a host of benefits.

First it is important to understand what and how the outsourced system works. It includes third party consulting services that manage affiliate network on behalf of their clients. An important advantage of the system is that you have the benefit of an experienced affiliate manager to look after the job. Due to their vast experience in the field they are equipped to create increased revenues for the client. Lower costs is another important advantage derived from the outsourced affiliate program management as it helps you cut down on the costs of an in-house managed staff. These include the salary benefits, training costs, leaves and many more. Outsourcing the project helps you get a qualified team at a competitive cost. Apart from costs the quality of work is also improved when an affiliate marketing agency is involved. The in house department will have limited connections and the chances of recruiting a rouge affiliate is high. In comparison to an in-house department consulting agencies have an access to an extensive affiliate network specializing in different verticals.

When an affiliate marketing program is outsourced a qualified team is dedicated to work on the project full time in an endeavour to accomplish great results. An in house affiliate marketing program might not have workforce dedicated to continuously work on the program. Also they may lack in comparison to the experience of the consulting agency. The outsourcing agencies also have the leverage to upscale or downscale the resources based on the availability of projects thereby leading to additional cost savings. Due to the competitive nature of the affiliate marketing industry it becomes imperative for the consulting agencies to achieve results of higher quality and keep the client satisfied. This means outsourcing an affiliate marketing program results in overall higher quality output.

There are certain points to consider before outsourcing the companies affiliate marketing project. Ensure that the agency has a considerable amount of experience in the field and they are competent in managing your project. Also make sure that they have a clear reputation in the industry as this would determine the quality of the affiliates they would bring on board to work for your project. Finally before signing on the dotted line look for what value the agency can bring to the table. Doing a little research before outsourcing the affiliate marketing project might be a time consuming task. But helps in making an informed decision that is beneficial in the long run.

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